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In today’s digital world, having an online presence is non-negotiable for any business. However, with so many options available, it can be challenging to determine what type of online asset you need: a website or a landing page. At Wishful Websites, a Calgary-based marketing agency, we’ve helped countless businesses in Calgary and beyond navigate this exact question. Let’s break down the key differences and help you decide what’s right for your business.
What Is a Website?
A website is a collection of interlinked pages hosted under a single domain. It’s designed to provide comprehensive information about your business, services, or products and is typically made up of multiple pages, such as:
Home: The main hub that provides an overview of your business.
About Us: Shares your story, mission, and values.
Services/Products: Details your offerings in depth.
Contact: Encourages visitors to get in touch.
Blog: Offers value-added content to engage and inform your audience.
Websites are dynamic, multi-purpose tools that allow visitors to explore, learn, and take action at their own pace. They are ideal for businesses looking to build credibility, share a variety of content, or provide ongoing updates.
What Is a Landing Page?
A landing page, on the other hand, is a standalone web page created for a specific purpose, often tied to a marketing campaign. Its primary goal is to drive visitors toward a single call to action (CTA), such as:
Downloading an eBook or free resource.
Registering for a webinar.
Making a purchase or booking a service.
Landing pages are highly focused and optimized for conversion, with minimal distractions. They often feature persuasive copy, eye-catching visuals, and a form or button that encourages immediate action.
Key Differences Between a Website and a Landing Page
Aspect | Website | Landing Page |
Purpose | Provide broad information. | Drive a specific action. |
Structure | Multi-page. | Single page. |
Navigation | Includes menus and links. | Minimal or no navigation. |
Audience | Targets a general audience. | Targets a specific segment. |
Goal | Educate, inform, or showcase. | Convert visitors immediately. |
Which One Is Right for You?
Here’s a quick guide to help you decide:
You need a website if:
You’re establishing your business’s online presence.
You want to build long-term credibility.
You need multiple pages to showcase various aspects of your business.
You need a landing page if:
You’re running a specific campaign (like a Google Ad).
You want to test new offerings or messages.
Your goal is immediate action, like lead generation or sales.
Why Not Both?
For many businesses, the best strategy involves leveraging both. Your website acts as your digital storefront, while landing pages serve as focused tools to amplify your marketing efforts.
At Wishful Websites, we specialize in creating both websites and landing pages tailored to your goals. Whether you’re a Calgary-based business looking for a polished website to attract local customers or a campaign-specific landing page to drive conversions, we’ve got you covered.
Get Started with Wishful Websites
Not sure what you need? Let’s chat! At Wishful Websites, we take the guesswork out of web design and digital marketing. From beautifully designed websites to high-converting landing pages, we’ll help you create an online presence that works as hard as you do.
Ready to make an impact? Let’s build something amazing together.
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