.png)
Social media has become one of the most powerful tools for growing a business, allowing brands to connect with audiences, build relationships, and increase sales. But as exciting as it is, managing social media effectively requires a lot of time, effort, and expertise. Many business owners start off handling it themselves but soon realize that achieving real results demands more than occasional posts. That’s where hiring a digital agency comes in.
One of the biggest questions we get at Wishful Websites is: How much does social media marketing cost? The answer isn’t one-size-fits-all. Pricing varies depending on your goals, the level of engagement you’re after, the amount of advertising required, and more. Let’s break it down so you know what to expect when investing in a social media marketing package.
Factors That Influence the Cost of Social Media Marketing
1. Your Social Media Strategy
Before we even start posting, we need to develop a strategy tailored to your brand. This involves researching your audience, choosing the right platforms, and setting measurable goals like:
Increasing brand awareness and engagement
Growing your following
Generating leads and driving sales
Providing top-tier customer service
A detailed and well-planned strategy takes time to craft but ensures that every post and ad serves a purpose. Naturally, the more complex your strategy, the greater the investment required.
2. The Number of Social Media Platforms & Posting Frequency
How many platforms do you want to be active on? Facebook, Instagram, LinkedIn, Twitter, TikTok—each requires unique content and different posting frequencies. Some platforms, like Twitter, require multiple daily posts, while others, like Instagram, focus on high-quality, less frequent content.
Your social media package cost will depend on the number of platforms we manage and how often we post. At Wishful Websites, we help clients determine the optimal posting schedule for maximum engagement.
3. Advertising Budget & Management
Organic reach on social media is limited. That’s why advertising is a key component of any social media strategy. Investing in paid ads can exponentially increase your reach, but ad spend alone isn’t enough—you need expert management to ensure every dollar is well spent.
A successful ad campaign requires:
Audience targeting and segmentation
Performance tracking and optimization
Creative design for ad visuals and copy
The total cost will depend on how much you allocate for ad spend and whether you need full-service management.
4. Content Quality & Creative Services
A social media page is only as strong as its content. High-quality posts that grab attention, provide value, and spark engagement take time to create.
This could include:
Professionally designed graphics
Well-crafted captions with strategic calls to action
Video content that increases visibility and interaction
At Wishful Websites, we offer additional creative services such as branding, graphic design, and video production to ensure your content stands out.
Social Media Marketing Costs: What to Expect
Now, let’s talk numbers. Social media management pricing varies based on the scope of work. On average, businesses can expect:
Basic Posting Package: $650+ per month (includes scheduled posts & engagement management)
Advertising Management: $350–$750 per month (not including ad spend)
Full-Service Packages: $750–$1,500 per month (includes strategy, posting, advertising, engagement, and reporting)
All our packages include performance tracking, detailed reporting, and open communication to ensure we’re meeting your goals.
Is Social Media Marketing Worth It?
Absolutely! When done right, social media marketing boosts brand awareness, drives sales, and builds customer loyalty. While costs vary, the key is choosing a package that aligns with your business objectives.
At Wishful Websites, we take a customized approach to social media, helping businesses like yours grow online with effective, results-driven strategies. Ready to elevate your social media presence? Let’s chat!
Comments